All, College Admissions, Essay Writing

How to Write a “Why Us” College Essay

What Is a Why Us Essay

Many colleges require answers to essay prompts beyond the long personal statement. These might range from asking about a historical event you could have witnessed (Stanford) to your favorite book (University of Southern California). One type of supplemental essays that frequently stumps students are the Why Us college essay. These challenges students not just to describe themselves or list features they like about the college, but to connect their interests with the characteristics of the college to demonstrate why student and school are a good match.

A Why Us college essay prompt might look something like these:

Describe how you plan to pursue your academic interests and why you want to explore them at USC specifically. Please feel free to address your first- and second-choice major selections. (Approximately 250 words) University of Southern California

Please describe why you are interested in attending Tulane University. (max 800 words)

Why do you want to study your chosen major specifically at Georgia Tech? (max 300 words)

How will opportunities at Purdue support your interests, both in and out of the classroom? (max 100 words)

Why Bard? (max 250 words)

Why Do Colleges Have Why Us Essays

Before you sit down to write your response, consider how a college would use this prompt – what information do they hope to get out of it? Remember that any essay a college requires is one that they have to spend time reading. Georgia Tech is explicit about why they use this prompt (and their explanation would apply to many other colleges).

The traits of a strong essay include ones that:

  • Demonstrate authenticity & self-awareness
  • Demonstrate thoughtfulness
  • Display attention to topic, style, and grammar
  • Demonstrate a student has thought about why Georgia Tech, specifically, is a fit for them and how their goals align with Georgia Tech’s mission statement: The Georgia Institute of Technology is a public research university established by the state of Georgia in Atlanta in 1885 and committed to developing leaders who advance technology and improve the human condition.

One reason colleges often include this type of prompt is they want to admit students who will actually enroll. This is something they keep close track of and try to predict accurately, especially as numbers of applications increase. Yield is the ratio of students who attend to students who are accepted. So a yield of 20% would mean than 20% of the students admitted to a college chose to enroll as students. When colleges do a poor job of predicting yield, they either have a class that is smaller than desired (with lower tuition revenues) or a class that is larger than expected (causing shortages in housing and seats in classes). Asking students to directly express why they think a college is a good fit helps to distinguish between students who are likely to arrive in fall. Students who apply based on a rankings list, because their friends are applying, or because a parent said they should will often struggle to write a Why Us essay.

What to Include in a Why Us College Essay

Try to draw strong connections between your interests and the opportunities at the college. When you read about academic programs, extracurricular activities or unique opportunities at the college, which make you think, “Hey, if I were there I could…”  Which opportunities light you up and what ideas do they spark?

Make a list of 10-15 reasons you would like to attend the college. 

  • What are you looking forward to as a prospective student?
  • What aspects of your future academic department intrigue you?
  • Are there any particular classes you hope to take? Why those courses?
  • What clubs or teams interest you?
  • Are there particular outreach or networking programs that have caught your eye?
  • If you could choose between several colleges, why would you choose this school over other colleges?

Now connect your interests to these unique college features.  These responses might follow a pattern like:

Because I’m interested in (aspect of prospective major), I’m excited by (program, way of teaching, club, opportunity), because it would (possible outcome).

Or you can flip it around:

Because I want to (achieve goal or outcome), the (program, club, opportunity, way of teaching) attracts me, since it would let me (combine parts of your identity, have access to something special, be supported in a significant way). 

The depth of your explanation will depend on the word limit for the response. An 650-word response is going to need a thoughtful response with vivid detail, while a 100-word response will only allow you to explore a few ideas.

This response shouldn’t read like a laundry list of facts about the college. Instead it should connect what interests you with what the college offers, with a “so what” type explanation. If you want to study computer science but can’t decide between artificial intelligence and the internet of things AND Georgia Tech has a Threads curriculum that lets you study both, THEN what do you hope to get out of that experience. If a college is well-known for its interdisciplinary programs, coop requirement, or individualized major; why does that make you sit up and take notice.

Other Tips for Writing Why Us College Essays

If you are still struggling to write a Why Us college essay, go back to the reasons you put the school on your college list in the first place. If you come up short on reasons why this school is a good match, it may be a sign that you need to do more research. Sign up for a virtual presentation from the admissions office, explore the options for potential academic majors, read social media news streams from not only the main official account but also departments and clubs, and browse recent articles in the campus paper.  Expect to spend several hours doing this type of research.

General Tips for Writing Essays

Write in a word processing program where you can easily edit, check word count, and spell check. When you are happy, paste your response into the application.
Use examples that are specific and reveal who you are. Don’t use general comments that might apply to any college — or any student.
Don’t wait until the last minute. Give yourself time to research and think about how you would find your place at that college.

Looking for more advice on the Common App Personal Statement and other Tell Us Your Story type prompts? I’ve got ideas here.

Close up of vintage typewriter with "Stories matter" typed on fresh sheet of paper.
All, College Applications, Essay Writing

Common App Essay Prompts 2023-24

The Common App essay prompts aren’t a list of questions to answer. They are designed to help you think about what’s important to you, who you are as a person, and what you would bring to campus as a college student. The Common App opens August 1 for students applying as freshmen for Fall 2024. The prompts are usually released by February. (This year the prompts didn’t change.) Releasing the prompts earlier allows these story starter questions to rattle around in your head for a while. It can take some time to settle on what stories you want to tell to help an admissions reader understand who you are.

What Is the Purpose of a College Personal Statement

College applications that require essays want to know more about a student than just the basic data of course grades, activities, and scores that appear in other parts of the application. The transcript might show they dropped German in favor of American Sign Language. An essay could reveal the friendship with a young neighbor and a desire to better communicate with her. The activities list might seem like a patchwork of unconnected clubs. An essay might discuss multiple cross-country moves as a military kid and how that experience taught them to make friends quickly.

When considering essay ideas, remember the topic of each essay is you, not what happened. The essay should paint a broader and deeper picture of you to the admissions reader. It might even draw direct connections to what you hope to do in college. The Common App personal statement can respond to any of the Common App essay prompts. Some college applications will have their own essay prompts, like the University of California Personal Interest Questions, or additional essay prompts like Why Us? supplemental essays.

Not sure what a Why Us? essay is? I explain what they are and how to approach them here: How to Write a “Why Us” College Essay.

How to Write Your Common App Essay

When you are ready to get started, read through some of the prompts. What experiences or stories come to mind? Jot down not only what happened but sensory details (how it smelled, sounded, felt, maybe even tasted). Then add some lines about why that experience mattered. How did you change as a result? How did you affect those around you? In other words, you want to get past describing only what happened to explain how this reveals more about who you are as a person.

Some people think their college admissions essays need to be unique. This can pressure them to try to think of topics that no one else has ever written about. But what matters isn’t writing about something unusual or unique. What’s important is making the essay individual to the student. How does the essay reveal who you are, what’s important to you, and how these traits will affect what you bring to campus?

It’s OK to feel uncomfortable during the essay writing process. You are trying to remember events in detail, convey them to someone who wasn’t there, and write in a way that is both grammatically correct and emotionally evocative. That’s a tall order and not something you will achieve at the first attempt. One of my writing profs used the phrase “zero draft” to describe the phase of pouring initial thoughts and words onto paper. This early phase wasn’t even at “first draft” stage, because we were still figuring out what to write about and where the connection points were. Give yourself time and space to work through these steps.

Close up of vintage typewriter. "rewrite...edit...rewrite...edit...rewrite" typed on paper.
College essay first drafts usually need work. Don’t be too critical of your early writing, but do leave plenty of time to reread and rewrite your essay. Remember to read it out loud and check for spelling and punctuation errors.
Photo by Suzy Hazelwood on Pexels.com

Full List of 2023-24 Common Application Essay Prompts

The essay demonstrates your ability to write clearly and concisely on a selected topic and helps you distinguish yourself in your own voice. What do you want the readers of your application to know about you apart from courses, grades, and test scores? Choose the option that best helps you answer that question and write an essay of no more than 650 words, using the prompt to inspire and structure your response. Remember: 650 words is your limit, not your goal. Use the full range if you need it, but don’t feel obligated to do so. (The application won’t accept a response shorter than 250 words.)

  1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
  2. The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?
  3. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
  4. Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?
  5. Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
  6. Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
  7. Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

Don’t Panic Over College Essay Prompts

Don’t obsess over these prompts. The Common App essay prompts are simply questions designed to encourage deeper thinking and writing in a way that lets you share what’s important to you. Your goal is to give admissions readers a better understanding of who you are as a person than they would get from just looking at grades and test scores. Your essays are your opportunity to control both content and delivery. It is one of the few parts of the application you exert this much control over.

If the first six Common App essay prompts don’t generate ideas, remember that Prompt Seven gives you the freedom to choose your own adventure. This is one reason I start my clients with pre-writing exercises that help them identify what they are trying to communicate – what their story is and what examples help convey it.

Essay coaching is included in each of my comprehensive packages. Essay coaching is also available through hourly services. If this is something you are interested in, let’s connect.

Once you’re done writing your personal statement, use the advice in How to Write a “Why Us?” College Essay to work on any supplemental college essays.

College Admissions, College Applications, Essay Writing, Financial Fit, Summer

Summer College Applications Tips for Seniors

It might feel like vacation just ended. Maybe the notes from finals and AP study guides are still on your desk. But summer is the right time to for seniors to work on college applications. Most colleges open their new application cycle on August 1.  Senior year starts just a few weeks later, with many class assignments, events, and activities competing for scarce time.  Early deadlines might feel like they are far in the future, but they will loom up faster than you anticipate. These college application tips will help you get started on your applications and take some of the pressure off of senior year. 

Make an Activities Master List

Most applications ask students about how they spent their time outside the classroom.  Activities don’t have to be an official school club or team.  They could include jobs, family responsibilities, volunteer efforts, participation in faith-based groups, and important hobbies.  This isn’t just to pad your resume. Colleges are giving increasing attention to the fact that some students spend many hours a week working or caring for siblings or that a student may not be in a school club but devote their free time to beach cleanups or creating film productions.

Create a list of that includes what you did, what your responsibilities and impact were, how much time you spent each week, and what years you were involved. Go into details about projects, what you did and how you felt about completing them. If there is a teacher, coach, or adult mentor who might write a letter of recommendation, make a note of their name and contact info. Your list should lead with the activities that are most important to you, rather than strict chronological order. 

Be expansive when writing this master list. The purpose isn’t to create something that is ready to attach to an application, but to create a detailed document that you can draw from when working on your applications. It’s ok to include bullet points, paragraphs describing an event or a responsibility, or a list of awards or performance pieces. When you are done with this activities master list, it will be easier to pull out the most significant activities and what you did in them to fill out the activities sections of applications, make a brag sheet for recommenders, or create a resume.

Pro Tip: It can be a good idea to ask your parents or a close friend if they remember any activities you’ve forgotten. Short term activities like a cyber camp or film conference might slip your mind, but might be combined with other activities in your application to demonstrate a thread of a deep and enduring interest area. When my own kids applied to college, looking back at old calendars brought up several items that we had forgotten about.

Create a Common Application Account

The Common Application is a portal used by hundreds of different colleges, from Aberystwyth University (Wales) to York College of Pennsylvania to process student applications.  Students enter their personal information, school info, and activities on one main page, that is then sent to any participating college.  The advantage for students is that they don’t have to enter basic information on a multitude of different applications. The advantage for colleges is that students are more likely to apply, if it’s a relatively easy add on rather than a totally separate application portal.

The Common App does an annual rollover to the new application cycle.  The good news is that much of a student’s data is preserved in the rollover, so a rising senior can input this data during the summer and be a step ahead when the new application cycle starts.  Student accounts are frozen for about a week during the system refresh, usually around the last week of July. 

Data entered in the Common App tab will rollover.  This includes the subsections for Profile, Family, Education, Testing, and Activities.  Sections that do not roll over include answers in the My Colleges tab (which includes college-specific questions) and invitations to recommenders (or recommendations that might have been uploaded). So you should wait to enter responses to these sections until after the rollover has occurred.  This Application Guide for First Time Students can help you create your account and start filling out the application. This year there will also be a set of free Common App walk through videos called the AXS Companion. These videos are a joint project of IECA and Oregon State University and feature a bunch of fabulous Independent Educational Consultants showing step by step how to complete the application.

Pro Tip: If you are primarily applying to colleges in California or colleges that have their own application, you might not use the Common App portal for your applications. In that case, take the time to research the applications you will be using so you have a better understanding of what you will need to submit.

Start Working on Your Essays

A strong essay should be primarily about you. It’s your opportunity to tell the admissions readers the rest of the story that they don’t get from reading your transcript, activities list, and test scores. Don’t procrastinate work on pre-writing exercises that helps you define and share what values, experiences, and goals make up your story.

Many colleges use similar essay prompts from year to year.  The Common Application has announced the Personal Statement prompts for 2021-22, which includes one new prompt to replace one that wasn’t used often. This means that you don’t have to wait until applications officially open in late summer to start thinking and writing about who you are and what strengths and attributes you will bring to the college community. If this is an area you want help on, maybe an Admissions Decrypted Essay Coaching Package is something to consider.

Pro Tip: You should always write essays and other supplemental writing responses in a document and paste them into applications. This allows you to use spell check and word count tools and protects you from losing hours of work if there is a system glitch in the application.

Start Working on Applications Now; Have More Calm Later

Each of these tasks takes time, usually more time than expected.  Getting a head start on completing college applications can relieve pressure from looming fall deadlines and allow headspace for putting together a high-quality application.  Don’t panic when you can’t access your Common App account during the system refresh.  Use this time to work on other tasks (like essays) so you are ready to go when rollover is complete. I hope these college application tips are useful. If you’d like help with your college applications or college planning, get in touch.

All, College Admissions, College Applications, College Planning, Essay Writing, Testing, Updates

Update for February 2021

News

Increase in Applications for Some; Declines for Others:  As colleges release early admission decisions, it becomes apparent that the surge in applications reported by high profile colleges was not an across the board phenomenon. Not only did many smaller and regional colleges experience a drop in applications, but also applications from first generation and low-income students dropped. The Full Story on Admissions from Inside Higher Ed discusses these patterns.

Fall 2022 Test Optional Policies:  Fair Test keeps a running list of colleges with test optional admissions policies and announced that more than half of US four year colleges would be test optional for Fall 2022 admissions. Be aware of the specific details at colleges you’re interested in. Test Optional doesn’t mean Test Blind, and some colleges are using Test Flexible, but still really prefer to see scores.

A New Prompt for Common App Essays:  The Common Application announced their personal statement essay prompts for the 2021-22 application. Most of the prompts remain the same, but one new prompt on gratitude has replaced another seldom chosen prompt. However, I still advise students to start the writing process by considering what they want the admissions office to know about them rather than fixating on a specific prompt.

Featured Long Article

‘Act Now!’ Say Hello to the New Enrollment Playbook (The Chronicle of Higher Education) Seniors may have noticed that as admissions decisions have been announced, emails from colleges have shifted to frequent entreaties to make deposits and complete enrollment. Sometimes these requests are sweetened with benefits for early commitment, like first choice dorm rooms, small scholarships, or parking passes. These policies put pressure on students to commit to colleges before they have received all of their admissions decisions and without comparing financial aid offers.

In the past, many colleges agreed to an admissions cycle in which no application deadline was earlier than October 15, Early Decision applications were binding but did not have extra perks, and students applying under Early Action, Regular Decision, and Rolling Admission options had until May 1 to make their enrollment decisions. Changes to the agreed upon ethical standards has created a situation in which a number of schools are exploring ways to get students to commit earlier or switch their enrollment choice after May 1. This article goes into detail on the how and why of these efforts.

Meanwhile, Back at the Office

February was a busy month at Admissions Decrypted. I had several opportunities to discuss college admissions, including a Service to School workshop on Writing College Essays, a presentation on service academy applications to a group of IEC colleagues, and a fun talk about the myths of college admissions to a group of local area service academy alumni. I have a few more presentations currently in the works, including my first ever appearance on a podcast.  

Meanwhile, I’ve been having a lot of fun with the sophomores of Class of 2023. We have been doing interest surveys and career explorations. They bring a lot of enthusiasm to the process, and it’s cool to watch them weighing options and considering who they are and what they want to become. I still have room in both the Class of 2022 and Class of 2023 cohorts. If you know someone who would like help in the college admissions process, I’d be delighted if you referred them to me.