College Admissions

Supplemental Essays: How to Write a “Why Us” College Essay

October 25, 2024

Many colleges require supplemental essays in addition to a long personal statement about the student. These additional essays are intended to give admissions more information about the student and what is important to them. One type of supplemental essay that frequently stumps students is the Why Us? college essay. Let’s consider what these prompts are asking for and how to answer them effectively.

What Is a Why Us Essay?

These are a few examples of Why Us? college essay prompts.

Describe how you plan to pursue your academic interests and why you want to explore them at USC specifically. Please feel free to address your first- and second-choice major selections. (Approximately 250 words) University of Southern California

Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted. (max 250 words) Tulane University

Please tell us why you want to attend UMass Amherst? University of Massachusetts – Amherst (max 100 words)

Why do you want to study your chosen major and why do you want to study your major at Georgia Tech? (max 300 words) Georgia Institute of Technology

How will opportunities at Purdue support your interests, both in and out of the classroom? (max 250 words) Purdue University

Why Bard? (max 250 words) Bard College

These prompts challenge students not just to describe themselves or list features they like about the college, but to connect their interests with characteristics of the college to demonstrate why the student and school are a good match.

Why Do Colleges Have Why Us? Essays

Before you sit down to write your response, consider how a college would use a Why Us? essay  – what information would they hope to get out of it? Remember that any supplemental essay requires a college to expend time reading responses (and money for readers). If a college requires a Why Us? essay, there’s a good chance that responses are a big factor in their admissions review.

Georgia Tech is explicit about what they hope to learn (and their explanation would apply to many other colleges).

The traits of a strong essay include ones that:

  • Demonstrate authenticity & self-awareness
  • Demonstrate thoughtfulness
  • Display attention to topic, style, and grammar
  • Demonstrate a student has thought about why Georgia Tech, specifically, is a fit for them and how their goals align with Georgia Tech’s mission statement: The Georgia Institute of Technology is a public research university established by the state of Georgia in Atlanta in 1885 and committed to developing leaders who advance technology and improve the human condition. (Source: Georgia Institute of Technology Admissions, 2024)

Colleges often require a Why Us? essay is because they want to admit students who will actually enroll if admitted. Asking students to clearly explain why they think their college is a good fit helps to identify students who are likely to arrive in the fall. Students who apply based on a rankings list, because their friends are applying, or because a parent said they should, will often struggle to write an effective Why Us? essay.

Tips for Why Us? Essays Background image of a laptop computer, writing journal, a pen, and a cup of coffee.
Why Us? essays connect a student’s experience and goals with opportunities at a specific college.

What to Include in a Why Us College Essay

Try to draw strong connections between your interests and the opportunities at the college. When you read about academic programs, extracurricular activities, or unique opportunities at the college, what make you think, “Hey, if I were there I could…”  Which opportunities excited you and what ideas did they spark?

Make a list of 10-15 reasons you would like to attend the college. 

  • What are you looking forward to as a prospective student?
  • What aspects of your future academic department intrigue you?
  • Are there any particular classes you hope to take? Why those courses?
  • What clubs or teams interest you?
  • Are there particular outreach or networking programs that have caught your eye?
  • If you could choose between several colleges, why would you choose this school over other colleges?

How to Write the Why Us? Essay

Now connect your interests to these unique college features.  These responses might follow a pattern like:

Because I’m interested in (aspect of prospective major), I’m excited by (program, way of teaching, club, opportunity), because it would (possible outcome).

Or you can flip it around:

Because I want to (achieve goal or outcome), the (program, club, opportunity, way of teaching) attracts me, since it would let me (combine parts of your identity, have access to something special, be supported in a significant way). 

The depth of your explanation will depend on the word limit for the response. An 650-word response is going to need a thoughtful response with vivid detail, while a 100-word response will only allow you to explore a few ideas.

Your response shouldn’t read like a laundry list of facts about the college (like popular food in that city, the fame of the football team, or its ranking). Instead you should connect your interests with what the college offers, with a “so what” type explanation. If you want to study computer science but can’t decide between artificial intelligence and the internet of things AND Georgia Tech has a Threads curriculum that lets you study both, THEN what do you hope to get out of that experience. If a college is well-known for its interdisciplinary programs, coop requirement, or individualized major; why does that make you sit up and take notice.

Other Tips for Writing Why Us? College Essays

If you are still struggling to write a Why Us? college essay, go back to the reasons you put the school on your college list in the first place. If you come up short on reasons why this school is a good match, take time to do more research. 

Sign up for a virtual presentation from the admissions office, explore the options for potential academic majors, read social media news streams from departments and clubs as well as the main official account, and browse recent articles in the campus paper.  Expect to spend several hours doing this type of research. 

If you’re struggling with putting your feelings into words, try having a conversation with someone you trust about what you like about the college. Sometimes it’s easier to say what you’re thinking out loud before trying to capture it in writing.

General Tips for Writing Essays

  • Use examples that are specific and reveal who you are. Don’t use general comments that might apply to any college — or any student.
  • Don’t wait until the last minute. Give yourself time to research and think about how you would find your place at that college.
  • Write in a word processing program where you can easily edit and check spelling and word count. When you are happy with your response, copy it into the application.
  • Use the speech to text function in your writing program (typically under Accessibility) to capture your words as you talk about what you like about a college. Then revise the results.
  • Use writing sprints. Set a timer for 10 minutes and write as much as you can. Then use that as a basis for your next draft.
  • Resist the temptation to use AI to write your response. It won’t tell the college much about you and your interest in the school, and may not add value to your application.

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